Aristocrat: Innovation Award Winner nLive Solution in US Casinos

Aristocrat Technologies, a leading technology supplier for both land-based and online games recently released the nLive online casino. The game has been launched for Desert Diamond Casinos & Entertainment, which operates three casinos in Arizona, namely, Why, Tucson, and Sahuarita. Aristocrat, with the latest launch, has made another addition to its list of free-to-play sites, including Michigan’s Soaring Eagle Casino, Oregon’s Spirit Mountain Casino, and California’s Tachi Palace Hotel. nlive is a comprehensive solution that has helped casinos in extending their customer experience.

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Desert Diamond Casino’s players will get to play free games on the website of the company. The free play site using uses the nLiveLink technology that allows the company to compare its nLive information with the operations of its land-based casinos. This is the first time that the nLiveLink technology is being used by both the free play site of Aristocrat as well as that of its competitor’s system.

Optimistic about the step

Desert Diamond is the product of Tohono O’odham Gaming Enterprise. Treena Parvello, the director of the PR and communications of the firm expressed that the company is excited about using the new technology to provide a better gaming experience to its players. She added that Desert Diamond is already well-known in the state of Arizona and will get to widen its player base with the new advancement.

The VP of the marketing and sales department of Aristocrat, Kelly Shaw too had a similar opinion. She mentioned that the decision of providing the nLive technology to Desert Diamond is a milestone for the company. She added that Aristocrat’s decision of bringing together Desert Diamond’s in-house system and nLive virtual casinos reflects the commitment of the company to support inter-operability.

Opening of new horizons

The latest combination is said to have made way for a new era in the gaming industry. nLive technology has helped casinos in increasing loyalty among land-based players as they get to access their favourite casinos any time they want, by connecting on the website. The technology is being used for some of the favourite games at Aristocrat, including:

  • 5 Dragons
  • Big Red
  • More Chilli
  • Sun and Moon
  • 50 Lions and
  • Miss Kitty

 nLive made it to the list of top 20 gaming technologies and products in 2011 and also won the Innovation Award last year.